×
Monetisation
opportunities
Six ways to earn more from machines that are already live — and from the locations we have not stood up yet.
×
The inventory is already
on the map.
Every opportunity in this pack can start as a trial on kit we already have, or as a new location. Same platform. Same screens. Same proof.
×
The screen people already stop at
is sellable OOH.
Full-motion · point of dwell
National advertisers buy OOH everywhere except the one screen people actually stop at to buy.
Full-motion DOOH on every connected Selecta machine — gyms, airside, leisure. Daypart, geo, takeover.
Bright.Blue books, schedules and proves the play. Verified delivery, screen by screen — not a paper loop.
Screen time sold as DOOH — loop share, sponsored takeovers, brand campaigns. Incremental media on kit already in the field.
×
Paper posters, replaced
by a measured local loop.
Local Deals · live on Selecta
Local businesses still buy paper. Selecta screens still have unused loop time sitting next to them.
Listing, leader and a 10-second on-screen ad, sold by our local ad partner to businesses already around the machine.
Partner sells. Bright.Blue delivers. Selecta provides the estate — and approves every advertiser before it goes live.
50 Starter slots × £39 = £1,950 / machine / month. 12-month minimum. Gym scale at full fill: £1.07m / month.
×
Six guest facings.
Media connected to each one.
Guest SKU slots on every unit. List the product, then run retail media against the same facing.
Brands want a way in without displacing the core range — and they want the media to sit on the SKU they just listed.
Six guest SKUs per machine, plus connected retail media: idle loop, homepage banner, category lead, checkout takeover.
List the guest product. Advertise it on the same screen. Tie the impression to the vend. Closed loop.
Listings £35 / month / device. Retail media £200 / month / device. Stack both. Scale across the estate.
Guest SKU · connected retail media
×
A machine that belongs
to one brand.
A facing is not a brand home. Some partners want the whole unit — wrap, range, UI — as their storefront.
A bespoke Selecta × Bright.Blue machine. One brand owns the experience. Trial it, then roll it.
Take over a live machine for a trial, or stand up a new dedicated location. Same platform either way.
Exclusive storefront £4,000 / month / device. Premium, contracted, one brand per unit.
Trial on live kit
Wrap, range and UI takeover on a machine already in the estate. Fastest way to prove the storefront.
New location
Stand up a dedicated unit where the brand wants to be — lobby, entrance, airside, club floor.
×
A crowd-stopper that samples,
sells and captures the lead.
Connected events · branded unit
Events need something people actually stop for. A banner does not sample, vend or take a GDPR-clean lead.
A branded Bright.Blue unit on the show floor, in the hotel, or at the entrance — exclusive storefront for a few days.
We bring the machine from the live estate or as a pop-up, wrap it, run the activation, report after.
Show the brand
Impossible to ignore. Games, quizzes, tap-to-play.
Sample or sell
Dispense drinks, snacks, merch or prizes in the flow.
Capture leads
Opt-ins off the floor, into the brand CRM.
Campaign hire + on-site media + guest SKUs / sampling. Same commercials as storefront, timed to the show.
×
The vend used to end
when the door closed.
A fee is taken and the customer gets nothing back. The relationship dies at the vend.
Partner-funded rewards after every purchase. Streaming, coffee, offers — served on the machine, tracked end to end.
The post-purchase screen is now a gift moment. Brands fund the reward. Selecta keeps the transaction. The consumer comes back.
Brands pay a fee to be the reward. Selecta and Bright.Blue share it. Same vend, new revenue line, live on the estate today.
×
Every opportunity we can see
on the estate, right now.
Start on kit we already have. Scale into new locations.