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Monetisation
opportunities
Five ways to earn more from machines already airside — and from the high-traffic space we have not stood up yet.
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The screen people already stop at
is sellable OOH.
Full-motion · airside dwell
Put this inventory through multiple agencies and resellers across the country. Digital out-of-home, agreed site by site.
Full-motion DOOH on the connected Selecta screen — loop share, daypart, geo, takeover. Sold as media, not as an on-site local listing.
Screen time — plus data attribution. Incremental media on kit already airside.
The conversation with the site owner: who owns the media? That agreement unlocks the agencies and resellers.
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Inventory we already have.
A category waiting to be filled.
Local-business category · live inventory
Our reseller has access to thousands of small businesses looking for outreach and new ways to speak to local customers.
The local-business product category is already on the machine. It needs filling. Listing, leader and on-screen ads sold into that slot.
Reseller sells. We deliver. MAG and Selecta set the guardrails site by site — who can appear, and where.
Package fees into the local-business category. Inventory is already there — we fill it under MAG guardrails.
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Six guest facings.
Food, non-food, and short-dated stock.
Guest SKUs on every unit. List the product, run media against it, and burn through short-dated stock at the same time.
Relieve strain in the system: move short-dated stock, connect media to the brand, and clear issues with a campaign on the same screen. Think beyond food.
Six guest SKUs per machine, plus connected retail media. Food and non-food — travel, personal care, tech, health — so the opportunity is wider than snacks.
Listings £35 / month / device. Retail media £200 / month / device. Stack both. Use it to clear short-term stock as well as sell a facing.
Target brands that were unsuccessful in bidding. Guest slots release cash they already wanted to spend.
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Sampling, a second fascia,
and unused airside space.
Use the machine to sample or gather information for brands — a storefront that also captures the lead.
Connect brands to stores already on site. Give them a second fascia on kit we already operate.
Exclusive storefront £4,000 / month / device. Premium, contracted, one brand per unit.
High-traffic locations at Manchester Airport that are currently unused. Stand a unit up and monetise the dwell.
Sample and learn
Dispense, quiz, opt-in. Brands get product in hand and a GDPR-clean data moment.
Stores already here
Another fascia for brands already trading airside — same site, extra frontage.
Unused locations
High-traffic airside space sitting empty. Put a branded unit on it and earn.
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The vend used to end
when the door closed.
Vend Reward. Partner-funded gifts after every purchase — streaming, coffee, offers — served on the machine, tracked end to end.
The post-purchase screen is a gift moment. Brands fund the reward. Selecta keeps the transaction. The passenger comes back.
Brands pay a fee to be the reward. Same vend, new revenue line — already live on the machines today.
Phase two lands next week: a stronger pop on the machines so more people see the reward and more brands pay to be in it.
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Five opportunities on the
Manchester Airport estate.
Start on kit already airside. Monetise the space we have not used yet.