×
Monetisation
opportunities
Five ways to earn more from 99 Europas already on the estate — and from high-traffic space we have not stood up yet.
×
The screen people already stop at
is sellable OOH.
Full-motion · airside dwell
Put this inventory through multiple agencies and resellers across the country. Digital out-of-home, agreed site by site.
Full-motion DOOH on the connected Selecta screen — loop share, daypart, geo, takeover. Sold as media, not as an on-site local listing.
Screen time — plus data attribution. Incremental media on kit already airside.
The conversation with the site owner: who owns the media? That agreement unlocks the agencies and resellers.
×
Inventory we already have.
A category waiting to be filled.
Local Deals · Top Pick advert
Our reseller has access to thousands of small businesses looking for outreach and new ways to speak to local customers.
The local-business product category is already on the machine. It needs filling. Listing, leader and on-screen ads sold into that slot.
Reseller sells. We deliver. MAG and Selecta set the guardrails site by site — who can appear, and where.
Fill the local-business category already on the machine — listing, leader and on-screen ads under MAG guardrails.
×
Three guest slots.
£45 a SKU, on the Europas we already have.
Guest slots · on the machine
Relieve strain in the system: move short-dated stock, connect media to the brand, and clear issues with a campaign on the same screen. Think beyond food.
Three guest SKUs per Europa, plus connected retail media. Food and non-food — travel, personal care, tech, health — so the opportunity is wider than snacks.
£45 per SKU, three slots, on the estate. List the guest product and run media against it — including short-dated stock.
Target brands that were unsuccessful in bidding. Guest slots release cash they already wanted to spend.
×
Same machines.
Used in a different way.
Not a new unit. Take an Europa already airside and run it as a brand campaign — sample, quiz, take over the screen.
A basket of six campaign machines at £2,500 a month. Same estate, used in a different way.
Sample and learn
Campaign machine. Dispense, quiz, opt-in. Brands get product in hand and a GDPR-clean data moment.
Exclusive storefront
Blinx. One brand owns the fascia — a storefront on a machine, not another shop fit-out.
Unused locations
High-traffic airside space sitting empty. Put a branded unit on it and earn.
×
The vend used to end
when the door closed.
Vend Reward. Partner-funded gifts after every purchase — streaming, coffee, offers — served on the machine, tracked end to end.
The post-purchase screen is a gift moment. Brands fund the reward. Selecta keeps the transaction. The passenger comes back.
Brands pay a fee to be the reward. Same vend, new revenue line — already live on the machines today.
Phase two lands next week: a stronger pop on the machines so more people see the reward and more brands pay to be in it.
×
Five opportunities on the
99-Europa estate.
Start on the 99 Europas already airside. Monetise the space we have not used yet.